“It’s hard to find things that won’t sell online.” – says Jeff Bezos, the former CEO of Amazon.
But it’s really hard to find the right platform to sell your products!
Where Instagram is the perfect place to reach the target consumers, with over 1.28 billion users, It has become a powerful platform to advertise and market your products and services.
Every day large numbers of people purchase multiple products online. So you need to follow Instagram ads eCommerce for overall business growth.
Do you really want to increase your eCommerce sales with Instagram Ads?
In this article, we will discuss multiple strategies to improve your eCommerce business growth.
Why Are Instagram Ads Essential in eCommerce Business?
Having an Instagram presence is essential for any eCommerce business. People use Instagram to discover new products and brands, which helps drive sales and leads.
So as an eCommerce business owner, you need to promote your products on Instagram to grab the maximum number of customers.
Instagram ads can help you increase your presence on the platform, which can help you reach a larger audience and generate more sales.
Benefits of Instagram Marketing
Instagram Ads will help you generate more revenue in your eCommerce store. Let’s see some essential benefits of Instagram marketing.
– Create Brand Value: Instagram is a vast social media platform. If you promote your eCommerce business on Instagram, you can grab and interact with a huge audience. As a result, your brand gets broad acceptance among potential customers.
More reading about how to create brand value – The Art Of Crafting A Strong Brand Identity.
– Target Audiences: An eCommerce business owner can easily target specific audiences based on geographical locations, characteristics, and interests in Instagram marketing.
– Increase Website Traffic: When you create an Instagram business profile for your eCommerce shop, you must add your website address in the bio section. You can easily redirect your users to your eCommerce platform, which will increase your website traffic.
– Cost-effective: Another significant factor of Instagram marketing is its cost-effectiveness. When you start promoting products on Instagram, you will get access to multiple tools free of cost. So you don’t need to spend extra money for marketing purposes.
– Visual Representation: Instagram is an entire photo and video-based platform. So you need to upload multiple product images to run Instagram ad campaigns, which create a visual presentation of your product and services to the consumers.
Types of Instagram Ads
There are multiple ways of promoting your products on Instagram. In this section, we will discuss the types of Instagram Ads.
Instagram story ads are a new way to get your brand’s message in front of your audience. You can now create video ads and stories on Instagram to share moments from your brand.
Instead of a traditional banner ad, you can create an immersive ad experience that appears when your audience scrolls past your story.
A photo ad is a visual ad that appears in the user’s feed. Instagram has options to use photos from your Instagram account or use images from websites.
Photo Ads are a great way to build a relationship with your audience and share your brand’s unique story.
You also create photo ads to display your products, share an image from a fun trip, or add a caption to a photo to tell a story.
Carousel ads are similar to photo ads but appear in a carousel format. They can display multiple images or videos at once in an attractive format.
You will get options to upload a series of photos or videos that rotate so that your audience can see multiple content pieces in one ad.
Also, use carousel ads to showcase videos, such as a product demo or a series of videos that explain how your product works.
Instagram Reels are a new way to display multiple images in one ad. In Instagram reels, users quickly build a reel ad to showcase multiple product or service images.
With the help of video reel, you also be able to tell your brand’s story and add dimension to your ad. You can build a photo reel to showcase your brand’s products, use multiple images from your trip, or create a video reel to tell your brand’s story.
Instagram allows eCommerce business owners to create ads with multiple types of product images in a single post. Only Instagram Business account holders can use the benefits of collection ads.
Some Important Strategies for Instagram Ads
Instagram ads eCommerce will be beneficial when you follow some essential growth hacks. Let’s see some essential tips about Instagram Ads.
1. Create Instagram Feed to Boost eCommerce Sales
At the initial stage of product promotion, you need to create an eCommerce website to set up a shop. Multiple eCommerce builders are available, such as Shopify, BigCommerce, WooCommerce, etc.
As a builder, you can choose the WooCommerce platform because it’s free and easily customizable with various WordPress plugins.
When you successfully create an eCommerce website, you need to add your product data on Instagram. In this stage, you can use the WooCommerce product feed plugin to generate all of your eCommerce store product feed to upload on Instagram.
CTX Feed is the most flexible WooCommerce product feed generator, which helps its users to generate an unlimited product feed for more than a hundred channels.
After generating and uploading the Instagram product feed, your product data will be automatically added to Instagram. That will be very beneficial for promoting your eCommerce website’s products.
2. Follow Instagram Influencer Marketing
Influencer marketing is an essential strategy for the establishment of an eCommerce business. Instagram influencers have a large number of followers. If you collaborate with them for the promotion of your products, then you may create a vast consumer group.
But before you start collaborating with influencers, you need to set an exact goal and budget for the arrangement. There are multiple types of influencer campaigns on Instagram, such as branded content, sponsored posts, etc.
When choosing influencers, you need to focus on whether they are relevant to your business genre. Suppose you sell various types of books, then you need to choose educational content influencers for the promotion.
You can ask influencers to review your products. Through this, their followers will get better ideas about your products.
If you successfully run influencer marketing campaigns, it will grab more consumers in your eCommerce business.
3. Use Instagram Insights
With Instagram Insights, you can quickly get information about your content performance to the audience and the current trends.
It has features to analyze engagement with the audience of multiple posts, videos, and stories. You can check the number of users reached and engagement on your Instagram page.
As a result, you will get a decent idea about what types of content your target consumers actually demand and set your marketing strategy accordingly.
Also, Instagram Insights focuses on users’ actions such as likes, comments, replies, and shares on your pages. So you can post at the right time at a proper frequency for your consumer’s satisfaction.
4. Promote User Generated Content on Posts
User-generated content means those types of content that are created by multiple users of your eCommerce store. Promoting user-generated content is very important in marketing and improving sales of your eCommerce business.
You can ask your consumers to post about your products and refer to your Instagram page, where they bought multiple products. This method also inspires your consumers to buy more products from your store.
Also, through this, you can build a strong and trustworthy relationship with users with proper interaction. You can offer giveaways to users for their content which will create competition and consumers will be more interested in participating.
5. Use Visually Appealing Images
Images play a significant part in the growth of any eCommerce business. At the same time, product images represent the primary quality of your eCommerce product to the consumers.
When a person wants to buy something online, they search it online and select the desired product from multiple results according to the presentation of the product. So product images create the first impression about your eCommerce business.
Also, if you incorporate visually appealing Image ads on Instagram, it will attract more consumers to buy your products.
Along with that, when you showcase your products, you need to provide pictures from multiple angles of that particular product. Because when consumers are going to buy something from a physical store, they check that product in multiple ways.
But in digital stores, they don’t have that opportunity. So if they see their desired product pictures from various angles, they will become satisfied.
6. Use the Advantages of Instagram Reels
In the present time, Instagram Reels has become hugely famous to most social media consumers, primarily young users. Reels are short-form videos where you can create a video maximum of 60 seconds in length.
Instagram Reels is similar to the popular platform TikTok. The popularity behind Instagram Reels is its short length. Because nowadays, most of the population are too busy with their everyday work, they don’t have enough time to watch long videos.
So in this situation, Reels grab a large audience. If you create short videos about your shop’s products, you can reach the maximum number of customers and attract them to buy from your stores.
Instagram Reels is also connected with Influencer marketing because most of the influencers are highly active in the Reels.
7. Properly Customize Instagram Bio
Instagram Bio is present as a store board of a physical shop on your Instagram Page. It creates the first expression for the consumers because when someone clicks your page’s link, Instagram Bio is the first thing they will notice.
Instagram bio contains essential information about your business, such as your business email, phone numbers, website URL, username, etc., representing your store’s basic introduction.
Also, in the bio section, you need to include SEO keywords. When consumers search for something on Google, they will get your Instagram page link in the search results. Which also improves your search engine ranking.
Suppose the consumers don’t get the correct information or aren’t satisfied with the provided information. In that case, they will not get interested in buying products from the shop or trusting your service.
8. Optimize Story Albums for Multiple Products
Customer satisfaction is essential for the establishment of any eCommerce business. Naturally, when someone visits your Instagram page, they want a well-optimized and flexible experience.
So you need to organize your page based on the user’s demand. You can set up Instagram story albums based on your various product types and campaigns.
Suppose a customer wants to buy a “watch” from your Instagram shop. He or she will not check all of your Instagram posts to search for that particular product. But if you create a story album about “watch,” they can quickly get that product without any hassle.
Otherwise, your service quality will be considered a low grade by the consumers, and it will affect your eCommerce business profit.
9. Build Connection With Consumers
Consumers are the core part of any eCommerce business or physical store. As an eCommerce business owner, you must understand what your consumers demand.
On Instagram, you have to reply to audience comments and posts and respond to their likes and reactions. Then will understand which products or services your consumers actually like most.
You can create polls on the Instagram story to get the consumers’ opinions about your products. Also, ask them about your upcoming product launch.
When you can build a better relationship with the consumers, your brand value will become strong. It will be very beneficial for your eCommerce business in the long run.
Instagram marketing is a powerful social media marketing strategy for any type of eCommerce business. Because if you want to engage with the target audiences of your products, you must have to come into social networking platforms to build communication with them.
In this article, we have discussed multiple types of Instagram ads and Instagram marketing strategies to help you in achieving the maximum growth of your eCommerce business. We hope that you will benefit from this.
Fahim Muntasir works as a content writer at WebAppick – a giant WordPress plugin development company. His specialized sectors are WordPress, WooCommerce, Google Merchant Center,eCommerce, and other topics.