eCommerce has enormous potential in the modern age. Today’s digital world and the vast array of opportunities it provides might catapult your aspirations and ideas to new heights. No one can argue with it, not even you and me.

However, the primary question that most people have is, “Why should I choose WooCommerce?

If you’re just getting started, WooCommerce is the best choice for eCommerce strategies and development — primarily due to its versatility and extensive customization choices.

According to research, WooCommerce powers over 28.19 percent of all online eCommerce stores. What makes it more suited is that it can handle over a thousand products on its own without any issue.

In this article, I’ll discuss some of the reasons why you should choose WooCommerce for building your eCommerce store.

What is WooCommerce?

WooCommerce is a fantastic WordPress eCommerce plugin. It is a free incredible tool that enables you to establish and run an online eCommerce store quickly.

It has a comprehensive set of services, such as secure payments, shipping, inventory management, and tax administration, that simplify the process while maintaining a high-quality impression.

Remember that since WordPress powers WooCommerce, you are the only owner of your data.

At the moment, WooCommerce powers around 93% of WordPress-powered online retailers and has almost 82.5 million downloads. These statistics speak for themselves, demonstrating that WooCommerce is the #1 WordPress eCommerce solution for balancing usability with sophistication.

Why Should I Choose WooCommerce?

Now, let’s look at eight reasons to use WooCommerce to establish your eCommerce store.

It Is Cost Free

WooCommerce is free.

Because you’re searching for a platform to launch an eCommerce website, you’re probably interested in evaluating several choices. Pricing is almost certainly the starting point for any such inquiry, and this is where we will begin as well.

As previously said, there are several systems for developing an eCommerce business, with WooCommerce leading the pack with about 3.8 million users.

The most comparable platform is Shopify, which has over 1 million members. Shopify has three membership levels, and the most affordable is Shopify Basic at $29 per month. It costs a lot for a new business to start at $29, and this plan has only ten themes. The rest costs extra money.

Setting up costs is very important because you are starting a new eCommerce business. Your primary objective should be a success. Investing more resources in your establishing process when a cost-free option exists is not fair. In comparison to Shopify, WooCommerce is completely free to install.

Additionally, WooCommerce allows you to install a variety of premium extensions that enable you to monitor orders, analyze customer interaction, alter tax settings, and manage your inventory, among other things.

The most important thing to remember is that most of these extensions are very cheap. It implies that you can create a successful store at a reasonable price.

It Expands As Your Business Expands

When choosing a platform to build your ideas, you should focus on one that is scalable.

When launching a new business, you must consider its future. It’s important to remember that your only goal should be success and growth. When selecting a platform, you should consider this “minuscule” element. Thus, even if it is modest at the moment, it has the potential to grow.

Therefore, while choosing a platform to build your ideas, you should focus on one that is scalable and will support your eCommerce store as it expands.

Therefore, if you are a novice in this industry with lofty expectations, WooCommerce is just what you need. When you use this plugin, you can go from selling a small number of products to a lot more and serving a few customers a week to hundreds of people every second. A lot of this can be done without extra work or complexity.

As said before, WooCommerce is not an amateur beginning kit; instead, it is an excellent solution that scales with your business without becoming a limitation. If you’re starting in the world of eCommerce, we think this should be another good reason to use this plugin to help.

It’s Open Source

One of the best things about WooCommerce is that it's open-source.

One of the best things about this plugin is that it’s open-source. It implies that users can add new features, enhance current ones, and develop custom themes and extensions. This is a rare occurrence for most eCommerce systems, including Shopify.

Thus, with WooCommerce, you can use the expertise of a vast pool of specialists without incurring additional costs for third-party developers.

It also doesn’t make sense to hire WooCommerce web developers if you have any problems. You can easily communicate with a large community of web developers through various forums and Facebook groups.

The “WordPress Online Forum” and the “WooCommerce Help & Share” Facebook community are among them.

It Provides Exceptional Cybersecurity

WooCommerce provides great security.

In this digital world security of your website should be your first concern. As a result, while developing an eCommerce business, you should choose a platform that offers the highest level of security and safety.

For this reason, we believe it is crucial to emphasize WooCommerce’s unmatched cybersecurity, which prioritizes the safety of your customers’ data.

It is particularly true for transactions and payments. Customers’ payment method numbers and security codes are never stored on WooCommerce, so you don’t have to keep them on your site. It implies that even if your website is targeted and hacked due to the vulnerabilities discussed in this article, the hacker will be unable to access the payment information given by your customers.

Additionally, if you want to offer your consumers a more comfortable payment procedure, you can install integrated payment gateway plugins that enable users to store their data through tokenization.

With this strategy, their accurate payment information is saved on the payment processor’s computers, while just tokens are stored on your website. These tokens are unique to your customers and the payment gateways you use.

As a result, they become utterly irrelevant and ineligible when seen outside the context for which they were created.

There Are No Transaction Fees Associated With Third-Party Payment Gateways

Because WooCommerce doesn’t charge transaction fees for third-party payment gateways, this is one of the best things about it. It isn’t the case with many other eCommerce platforms, like Shopify.

For example, unless you utilize Shopify Payments, Shopify costs 2% on each transaction. You may reduce this amount by upgrading to advanced subscription options. However, this will incur an additional charge.

In some cases, like when you use PayPal or your bank account, WooCommerce will charge you a fee.

It Comes with Comprehensive Email Marketing and Search Engine Optimization Extensions

The primary objective of SEO is to guarantee that your website achieves a good position in Google’s search results. If you don’t do this, there’s a meager chance that people searching for your products will come across your eCommerce store as they navigate from page to page.

So, SEO is essential for your website and to reach the potential audience.

WooCommerce comes with a great number of extensions.

WooCommerce is a great eCommerce platform that will ensure your store and products are seen by the right audience. It is built with SEO-friendly code and includes many plugins, including Yoast SEO. Additionally, WooCommerce lets you customize your pages’ names and meta descriptions.

Another remarkable SEO tool that WooCommerce offers is creating customized URLs. It will make it easier for potential customers to reach your website. Additionally, while using WooCommerce to design your store, you’ll have access to essential SEO instructions and prompts, which is an additional benefit.

It’s Customizable

WooCommerce is easy to customize.

One of the most significant benefits of WooCommerce is its complete customizability. To begin building your eCommerce store, you can start by selecting an existing theme and customizing it to your liking.

To begin, go to your WordPress dashboard’s “Customizer” area. You will be able to make some easy adjustments here without a prior understanding of coding.

Additionally, if you have any coding experience and are acquainted with HTML or CSS, you can take the customization a step further. Therefore, if you are a newbie and are not searching for anything complicated, we strongly advise you to choose a theme from the current pool. 

It Includes Integrated Analytics

WooCommerce includes integrated analytics.

Finally, and perhaps most importantly, apart from allowing you to design and operate a store with your own rules, WooCommerce also has sophisticated built-in analytics.

With this additional feature, you can quickly get valuable statistics on your store’s performance. You’ll get access to your total sales by date as well as other shopping statistics. It is beneficial since you will enhance your website performance and increase your business with this knowledge.

Additionally, it’s worth mentioning that the platform provides a variety of other complex WooCommerce plugins that can be purchased separately.

Final Thoughts

We outlined eight reasons to use WooCommerce to establish a professional and profitable online business. The incredible extensions and features it gives are worth a try, and believe me. You will not be disappointed.

This platform is fully customizable, secure, and serves as an excellent marketing aid. Its adaptability and large WooCommerce web developer community will enable you to expand your ideas and create an incredible eCommerce store at a relatively modest cost.

What more do you need to get started on fulfilling your lofty ambitions?

About the Author

Atif Shahab


Atif Shahab is a blogger, social media community management, and influencer marketing Expert. He loves to write about PHP, WordPress, Cloud, Project Management, Marketing, and Data Science. He is a fan of classic music and loves traveling with friends & family.

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