We all know one simple thing: Running a business is always daunting. You must stay ahead of time, be active with technological advancements and surpass the competition in the best ways possible.
Automation is key here. It would be best if you learned the bits and pieces of it to stay ahead of everyone. And marketers out there. Focusing and being on the frontline is hard when people need you.
Marketing automation saves you here – whether it’s about automating your manual tasks or managing a heck of a time, it means a lot! Managed by the automation workflow, it helps you to take your business operations to the next level with so many streamlined processes.
Are you a marketer? Then you would probably know a marketing automation tool is what you need and can help you save a lot of time and effort. It may make you feel like a wow in elevating your business processes.
Once you understand marketing automation is key, the next step is to integrate the process into the workflow so that you get the best results. So it makes your day simpler, operations become streamlined, and you get better results.
On top of everything, your prospects get a better experience working with you or enquiring with you. So do you think it would enable you to deliver better customer experiences and take you a long way ahead?
Let us get into it in detail.
Marketing Automation
It is nothing but making your marketing simplified with technology. It identifies potential customers and automates the nurturing process to make your leads sales-ready.
It makes your leads of that quality so that your sales team can directly approach them and make closing a deal easy. Nurturing your leads also becomes easy and approachable.
With the best and most reliable marketing automation platform, you can:
Demonstrate the Data to Your Team
Thanks to the power of technology! It is now quite simple and easy to report multiple dashboards and play with data.
Swift and Instantaneous Actions for Better Decisions
When someone visits your website, immediately get hold of them. Welcome them and help them with the desired information. Make your sales team aware of it so they can talk to them immediately and personalize the communication channel.
Marketing Gives You Revenue
Whatever you take in marketing contributes to better revenue. It helps you to configure your marketing campaigns and get results effectively.
When it comes to automation workflow, we must understand what it relates to email marketing, automation, CRM automation, and much more.
When we think of automation, the best way is to get the leads generated from your website, and it helps you close a deal for your sale. The complete workflow can be configured in the platform to save time and effort, even if it falls during your offline hours.
What are some of the best ways how you can optimize the power of Marketing automation?
There are many ways. But, to be precise, we can take some of the best ways to help you with automation workflow.
- Form-based workflows.
- Email marketing workflows.
- Lead nurturing aspect.
- Remarketing database activities.
Let us see these in detail:
Form-based Workflows
What does this mean? Every website will have a registration form through which you capture the customer information. Once this form is filled, it gets added to your CRM and is picked up by the workflow.
You can configure and customize the way you want. As soon as it encounters your CRM, you can decide where it needs to be assigned and how it needs to travel in the workflow.
Email-based Automation
This is also among the most effective ways of automation because emails are the most effective way of communicating with your leads. A well-configured workflow for your sequence emails will do wonders for your business.
Based on the actions taken by the user, you can specify the next step and configure the call to action. It helps you to define the marketing strategy and communication via emails significantly. You can track every action and define which email campaign was performing well and which were the worst.
Have You Harnessed the Power of Lead Nurturing?
Not every lead that you generate may convert immediately. Some may take their own sweet time. The best way to manage them is to put them in the nurturing queue and engage with them until they are ready for purchase.
In a nutshell, making those cold leads purchase-ready is the nurturing process. If done effectively, your business can enjoy a good conversion rate from the nurturing process, yielding better results for your marketing.
Remarketing Aspects for Business
Have you ever noticed this? You may have once visited a website, but afterward, you start seeing the same website and images many times while you are browsing online. That’s the power of remarketing. You keep reminding your prospect whenever and wherever they search online.
It may also help you drag them to your website and make your sales ready. Remarketing or continuous engagement may also lead to sales closure – making your sales easy and seamless through sales automation.
Overall, marketing and sales automation workflow is all meant to make your business process automation simpler and more reliable. Optimizing them in the right way is the key. Once you are set, then the system does it for you.
Now that you know the significance or power of marketing, it’s the right time to understand the tips to optimize the workflows. Let’s take you through them as well.
Optimizing the Marketing Automation Workflows
1. Welcome Your Customers
Your customers are the kings and queens of your business. So ensure you have a proper workflow where you welcome them to your community and make them a part of your business. Personalization is key while doing so.
2. Abandoned Cart Emails
Abandoned carts – This may be quite common! Once you visit an e-marketplace and make or purchase, you keep receiving an email about your cart. It helps you to go back and make the purchase whenever you are ready.
Many sales closures and conversions happen by this mode too. Configuring this kind of workflow will help you benefit from it a lot.
3. Nurturing is Crucial
As we have been seeing, lead nurturing is the main process that makes your prospects ready for the sale., If you do it correctly, you will get better results.
4. Evangelist
One of the brand’s biggest mistakes is leaving the contact once the lead changes to the customer. But you must also engage with the customers – in getting the feedback of experiencing your product/service, eventually converting them to your evangelist so that they can start getting business for you.
Customers can bring you many customers – brands must embrace the power of “word of mouth” from a customer. It means a lot to your customer. So never stop your activities once you convert the customer. Revolve around customer-centric activities and start getting more results on the go.
Now that you have the information about marketing automation workflow and its benefits for your business, many tools or platforms are readily available to make your job done/. Some of the most reliable platforms include Hubspot, Yorofow, Salesforce, and more.
- Set the objectives first for your business.
- Document the tasks that you need to automate.
- Set up and configure the workflow appropriately.
- Optimize the workflow where required.
- Enjoy the power of technology and automation workflow.
Are you ready?
