Digital advertising domains are rising rapidly as it helps businesses to reach a larger customer base effectively unlike traditional advertising methods. These domains are also bringing opportunities for website owners to earn an income by showing ads on their websites. 

There are various ways through which you can display ads on the ad spaces of your WordPress website to generate revenue and earn a passive income. Do you want to know how you can place ads on your website?

If yes, then stay tuned and read this blog till the end in which we are going to answer, how to generate revenue by placing ads on your WordPress website. 

Where To Show Ads on Your Website?

Where to show the ads on your website?

Before, heading to the ways to place ads on your website, let’s get to know about the space where you can show ads. The advertisements on a website are generally shown in an empty space that is dedicated to displaying ads. 

These ad spaces can be present in between the content, on the sidebar, on the banner, etc. You can either add those ad spaces manually on your own or install the best responsive WordPress template to get pre-optimized ad spaces. 

Advertisement agencies or advertisers are constantly looking for ad spaces on websites to market their products and services. Hence make sure you have enough ad space on your website to place ads.

Methods To Generate Revenue by Placing Ads on Your Website

Due to the popularity of the digital advertising industry, now there are various ways through which you display ads on your website which are as follows: 

  • Manual Ad Placement
  • Using Ad Networks like Google AdSense
  • Publishing Sponsored Banner Ads
  • Placing Affiliate Links 

Let’s take a look at all the methods in detail.

Manual Ad Placement

The first way to display ads is manual ad placement on the ad spaces of your WordPress website. You can either place your own ads or manually place ads from an advertiser.

There are tons of plugins offered by WordPress that can help you manually place ads on your WordPress website.

Ad Inserter is one of the plugins that help you to manually place ads on your WordPress website. To get started with WordPress, first, you have to install it from the plugins section of the WordPress admin dashboard. After installing activate the Ad Inserter plugin to add it to the installed plugins list. 

Ad Inserter help you to manually place ads on your WordPress website.

Now you can set up ads using the Ad Inserter plugin. It supports Ads from various ad networks such as Google AdSense, rotating banners, Google Ad Manager, Amazon native shopping ads, etc.

To start showing ads with the Ad Inserter plugin you just have to paste the ad code provided by the ad network in the settings of the plugin. 

Ad Inserter plugin allows you to display 16 different ads on your WordPress website each with a different ad code. In addition to that, you can also choose alignment and the place where you want the ad to be displayed.

After configuring all the desired settings click on the save button and the ads will be placed on your website. 

Using Ad Networks Like Google AdSense

The second way to place Ads on your WordPress website is to sign up with an Ad Network. There are various Ad Networks available in the market such as Google AdSense, Amazon Ad Network, etc. 

Google AdSense is one of the best and most used Ad networks which is provided by Google. AdSense lets you show advertisements on your website and pay on a CPC model.

CPC simply means Cost Per Click; AdSense pays you every time a visitor clicks on an AdSense advertisement displayed on your website.

It is very easy to sign up with AdSense and start displaying ads on your WordPress website. Follow the steps mentioned below to get started with Google AdSense. 

  • Go to AdSense and sign up with your Google account. 
  • Add your website to Google Adsense. 
  • Wait, till AdSense analyzes and approves your site show ads.
  • The approval process might take a week or two. 
  • After, approval of your site you will get an Ad code that you need to insert into the pages of your site. 
  • To avoid manually adding the ad code to each page, you can turn on the auto ads option from the settings. 
  • Hooray! Now your site is ready to display AdSense ads and generate revenue out of them. 

In the additional settings of Google AdSense, you can get to select the type of ads you want to display on your website and also get a preview to see how the ads will exactly look on your WordPress website. 

Important Factors to Remember Before Applying for AdSense Approval

Getting your site approved by AdSense is quite hard if it is not in compliance with the minimum requirements needed. Here are a few things that you need to check on your WordPress website before applying for Adsense approval. 

  • It is necessary for your website to have a sitemap so that Google bots can crawl your website. 
  • Verify your ownership and website by logging into Google Search Console. 
  • Make sure to add enough content to your page and do follow all the content guidelines provided for AdSense approval. 
  • Optimize the layout and speed of your website as Google gives priority to such websites to deliver a good user experience to its users. 
  • Don’t show pop-up ads or any third-party ads on your website, it can reduce the chances of approval. 
  • Add the essential pages to your website such as terms and conditions, privacy policy, and about us section

Sponsored Banner Ads

WordPress allows you to create and display banner ads on your website easily without making you use any third-party tool. You can create a banner ad in minutes using the options available in the WordPress admin dashboard.

To get started with creating a banner ad, you need to visit the WordPress dashboard and click on the media option to upload the required media for your banner ad. Once the media is uploaded, go to the widget section and select the widget and now it will display the available ad spaces from your website. 

Select the ad space on which you want the ad to appear and then click on the “+” sign to add the selected widget. Now select the media you have uploaded at the beginning from the media library.

Your banner ad is now almost ready, the only thing you need to add is the destination URL to which you want users to redirect after clicking on the advertisement. Now just click on the save button and the banner ad will start to display on your website. 

Another way to grab more attention and lead is to use Call-To-Action buttons. Read more about CTA buttons here: 10 Effective CTA Buttons Designs To Encourage The Action

Affiliate Links

There are various affiliate programs available such as eBay Partner Network.

Placing affiliate links is another great way to generate revenue and earn passive income from your WordPress website. There are various affiliate programs available in the market such as Amazon Associates, eBay Partner Network, Clickbank, etc. 

The website owner who signs up with these affiliate programs and displays advertisements is called an affiliate. Affiliates earn when the website visitor clicks on the link placed on their website and purchases the product and service associated with the affiliate link. 

A little percentage of every income is shared with the affiliate after each consecutive purchase made through the link. The amount of percentage is decided by the affiliate owner and changes according to the category of the product. 

Important Things To Remember While Placing Ads on Your Website

Ad Content: Make sure the advertisements displayed on your website should resonate with the content of your site. In this way, the users are more likely to click on the ad which will generate revenue. 

If you display random and non-relatable ads then the website traffic will barely engage with those advertisements. 

Ad Shape and Size: There are various ad layouts that you can try your hands on. Make sure that the ad is getting perfectly placed into the allotted space. The size and shape of the ad should not be too big or too small as it can spoil the user experience and put a bad impression on your website to the website traffic. 

Location of the Ad: The ad spaces can be in between content, on the footer, header, or the sidebar of your website. Avoid displaying ads in spaces that can irritate users while surfing through your site’s important content

As the primary aim of the traffic is to explore your website, hence choose an ad location that will not interrupt their surfing experience. 


Online advertisements are growing and every business implementing them. Hence the earning potential through advertisements is increasing over time. So, if you have a good amount of traffic on your website you can generate revenue and earn a great amount of passive income just by showing and placing ads. 

Use the methods we discussed in this blog to place ads on your WordPress website and observe what suits the best for you & your website. If you don’t want to put much effort and want to show relatable ads to your traffic it is always advised to stick to an ad network such as Google AdSense. 

So, what are you waiting for buddy? Go and implement the methods we discussed in this blog and start displaying ads on your website to generate revenue and earn passive income.

Related reading – How to Use Instagram Ads to Skyrocket Your eCommerce Sales.

About the Author

WP Webify

WP Webify

Editorial Staff at WP Webify is a team of WordPress experts led by Peter Nilsson. Peter Nilsson is the founder of WP Webify. He is a big fan of WordPress and loves to write about WordPress.

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