Improving modern businesses is imperative in the new normal. Most businesses continue to shift online and improve brand presence thru digital marketing. Having a high-quality website with rich SEO content is key to achieving this goal, and WordPress is a strategic partner, to begin with.
Thus, we give you this step-by-step guide to publishing SEO content with WordPress, so you have an idea of where to begin.
Investing in SEO is something that most business websites do not primarily think about. However, your “digital” location is just as important as your brick-and-mortar store or office. People need to find you, and online, SEO is the key to being discoverable.
All the top blog and website plugins related to SEO let you customize titles, summaries, and keywords for your posts. Having the right tools for your website is a good thing because visitors to your website will get a good idea of what they will find when searching on Google.
But some inexperienced website owners and bloggers believe that simply installing and activating a WordPress SEO plugin or using SEO tools without any knowledge will improve their search engine results.
There are certain areas, particularly with the content, that need regular and continuous management. SEO is a continuous process that you must continually monitor to see long-term benefits.
The aim is to create valuable, high-quality, high-search engine optimization content that gets you higher on the search results page (Search Engine Results Page).
Let us look at those steps that would help you publish SEO content for your website.
Our Guide to Publishing SEO Content with WordPress
1. Research About What You Need
Research is essential before you begin writing your content. It may include the needed information for your content or even the necessary keywords that people would use to search for materials and content through search engines.
Think about your target keyword phrases or questions people may use to search for your content before writing content. Apply the keyphrase-targeted optimization to any page or article.
Keyword research is needed to find words that may help you. As part of the brainstorming process, you should consider asking yourself questions such as: What phrases or keywords do I want to rank for? If I rank for these words, how practical is that?
There is an overabundance of candidates for specific terms or words. As a rule, you can focus on carving out your unique niche. You may also achieve a remarkable level of expertise within a specific category. That would allow you competitive advantages over anyone else.
Additionally, you should try focusing on long-tail keywords. You may accomplish this by using a long set of simple keywords. A concise set of keywords is more accessible to search engines, which will suit your market or niche well.
Keep in mind what people would type out as they look for a particular topic using search engines. Begin to anticipate your market’s particular search intent. They may be searching for the correct response, and you could assist.
They may want to purchase a product that you can tailor to their needs. Think about the customers’ needs and create content to meet them.
2. Prepare High-Quality Content for Your Users
After doing keyword analysis, you must move on to the actual writing. It’s always easier to talk about doing something than to start doing it. You’ll most of the time go through the following steps to get from an idea to finished content: drafting, publishing, editing, and revising.
The first time you draft your story, it should be a skeletal outline. Parsing out anything will be difficult at this stage, but don’t worry about sentence structure. The conclusion usually follows the introduction and critical points of your primary statement. Of course, the composition of each recipe would be different.
However, you can elaborate on the points in the writing process when you have a complete preliminary draft to start with. You should check the overall readability of your work during the editing process, especially if you are a creative writer.
Even if you know a lot about your subject, your audience may not; in fact, they may know even less. Do your best to make your writing readable and understandable to all types of readers, if possible. When you’re unsure, ask a trusted person for input.
One other easy method is to try is to read the text out loud. In addition, you can also have your machine speak these things for you. When you see the entirety of the work, it will help you form a stronger opinion of the work’s flow.
3. Edit and Proofread Your Blog Post
Typos and grammatical errors must be checked and corrected early. It’s simply common sense to check your work as you go along and correct it when mistakes are found. The posts’ accuracy will influence your scores on Google).
You can quickly look through by visually scanning your work, but if you’re not the best writer, get someone to do it for you. Another way to check grammar and spelling in WordPress is to use either the Visual Thesaurus editor or the Grammarly extension for chrome.
Pro Tip: Proofread Progressively or in Stages
Proofreading in steps, rather than correcting it all at once, is a safe way to prevent missed mistakes. Proofread for spelling errors once, then again for flow, punctuation, syntax, and so on.
Concentrating on one form of mistake at a time can result in a significantly higher accuracy rate. Make a mechanism to ensure that nothing is overlooked. Only make sure you’ve allotted enough time because this process would probably take longer.
You do not depend entirely on a spellchecker because they are not perfect; instead, make spelling one of your stages. A spellchecker can’t read your mind and figure out why you were trying to spell “affliction” rather than “affection.” While software such as Grammarly will help you find common errors as you go.
The Hemingway Editor is another cool little tool you can look at. It emphasizes long, complicated sentences as well as common errors.
4. Keywords and Keyphrases
It is essential to include the keyword phrase in key points of your article, such as the article title, heading tags, and introduction. Think of each one of these as a communication hook for your message. Since your keyphrase is, in fact, an essential part of your website, then make sure that your keyphrase appears in other parts of your document.
It is recommended that your keyword phrases appear multiple times within your document. But it is not wise to have the exact keyword phrases appear on multiple pages within your website.
Employing this type of strategy may result in trying to compete against yourself (referring to your website). Be cautious about stuffing your document with your main words too much. If you are having difficulty using your main word or phrase in the text, you may need to rethink the main context of your text or content.
A synonym may serve to avoid writing the same particular word over and over again. Complements and substitutes are words that may mean the same or related meanings. Also, you can look at the search results to see if the terms all have the exact definition to get an idea of how close their meaning is to each other.
Keep your content or articles updated. Search engines aim to provide the most current and relevant details, so periodically check your information and make revisions as required. You do not want to show obsolete, irrelevant, or incorrect details to appear on your website. But if you have hundreds or thousands of blog posts, that may not be an easy thing to do.
As you check or update any content, make sure to check for duplicate content. This issue will arise when search engines encounter multiple URLs with the same or very similar content. Search engines would give a lower ranking to all seemingly duplicate content because they may not decide which URL to rank higher than the others.
If, for some reason, you need to keep a particular duplicate content, provide a link at the beginning of an article, and that would redirect people to the original content. There is also the possibility that your articles can get scraped or copied by other parties, creating duplicate content.
Adding internal links will not only increase the discoverability of your content but will also enhance its usefulness of it. You’ll please your customers, and Google loves it. Links inside your website help Google index and provide valuable content for your guests.
5. Add Relevant Images to Your Blog
After being done with the first round of editing, it’s time to find great images. If you have a draft of the post up on WordPress, then adding images shouldn’t be an issue.
Start by deciding where the picture should go on the slide. If you place the photos randomly, the formatting won’t look nice, and the icons will be less visible.
Don’t assume just because something works for Google that it will work for your search engine. It is important to optimize your images for both SEO and speed, so be aware of these things:
- Filename: Use filenames that properly describe the image. Add dashes in-between the words within the filename to separate the words.
- Image scale: Ensure that your images are of consistent dimensions to retain the maximum quality and avoid blurry or distorted images. Remember that any image over 4-5 MB usually can be scaled back without sacrificing quality.
- Alternative Text: Add this text for each of your graphic images. If this information has not been supplied, provide the alt text for the graphic. Alternate text describes web content that benefits screen reader users. Alt Text gives an alternate description that helps search engines find appropriate images when people make image searches.
- File Format: keep your image files in a format suitable for posting to the web (.jpg, .png, or .gif for animated pics).
6. Format the Content for Readability
Readability is a significant SEO factor that helps people and search engines easily and quickly understand the post. Keep in mind the following reminders related to the readability of your content.
Be consistent. For example, if you use a particular type of quotation mark or bullet point, apply the same style for each instance. Proper formatting continuity keeps your posts tidy and comfortable to read.
Pay attention to spacing. Add more spaces after intervals where they’re required, remove unnecessary spacing, and ensure that the text is compact.
It’s crucial to optimize your permalink. Your page’s URL should contain SEO keywords that give your readers an idea of what your page is about. It means that you can generally keep permalinks short and free from unnecessary words. Determiner words such as “a,” “and,” and “the” may be removed from the permalink. It ensures the readability of the link.
We’d recommend being cautious when adjusting permalinks for previously published posts. Redesigning the URLs would impact your website’s performance.
7. Optimizing Other Areas of Your Content for SEO
When you are writing or editing your posts, include various elements to optimize them for SEO. Your subheadings, title, and meta description are essential. The HTML title is the name that appears on the search results page.
Though important, it does not guarantee that the page would perform well in search results. But it does explain what you have to offer, and what your ad is about, and eventually gets people to click.
Structure your titles with form and content in mind. Try to get the essential keywords at the beginning of the title so you can rise to the top of the search results. In search results pages, visitors will usually scan the earlier portions of the page first. Your keywords may help get your content to appear on search results pages.
Beyond making it easier for search engines to find and grasp the content of your page, being SEO-friendly ensures that your visitors can quickly “get” your content’s general point of view with just a glance.
For instance, do not neglect User Experience (UX) and User Design Interface (UI) in making your content SEO-friendly. Having an excellent UI/UX design can boost audience views and increase your chances of landing high on SERP rankings.
Typically, meta descriptions are only seen in search engine results below the title. Search engine optimization will boost your click-through rate even if you aren’t at the top of the search results. You are taking advantage of an opportunity to stand out from the crowd.
Your content should be of the highest quality concerning your chosen subject. People search for informative and engaging stories as you begin to write compelling content for your blog, and present concepts concisely and straightforwardly. Using this, you’ll draw your target audience and keep them involved.
Taking care of the small details regarding your post will sound like a lot of work, but they aren’t. Instead, the best strategy is to turn the content into a creative strategy. It all comes down to attention to detail in the pursuit of boosting your website ranking.
If your post has signs that warrant attention, such as images and text, the Google algorithm will help you discover them, and the readers will comment about them. You have to use your imagination and take an hour or so to find an article that might turn out to be great before you publish SEO content on the Internet.