Nowadays, understanding the purchasing behavior of consumers is one of the fundamental elements of planning a successful product marketing strategy.
If you want to plan a successful product marketing strategy for your WooCommerce store, you should be able to identify these elements.
Accordingly, the online stores are now applying various pricing and discounts in WooCommerce to attract customers to purchase their products and thus increase sales.
Let’s hop on the two most popular strategies for WooCommerce pricing and discounts:
- Bulk Pricing
- Buy One Get One Free
What Is Bulk Pricing In WooCommerce?
Bulk pricing is a buy more dynamic discount strategy. As store owners, when you offer discounted products in a volume, the customers tend to avail of these offers quickly.
When customers add products to their carts, you are tempting them to add more products to the cart by offering bulk discounts on quantity.
Let’s say a customer already added 1 item to the cart, now you are showing a message to him saying that if he adds one or more items to his cart, he will get a certain amount of discount.
Why Is Bulk Pricing Strategies Important In WooCommerce?
Bulk pricing discount is a very effective way to convert the store’s traffic into a purchase. This strategy not only increases your store’s traffic but also generates revenue for your stores.
Here are some bulk pricing discount scenarios in WooCommerce based on product pricing rules:
- Fixed Discount: Say an item’s regular price is $20. And a $10 discount is offered if you buy 2-3 items or more. Then, the regular price per unit of the item will be set to $10. So, The final discounted price will be $10 * 2 = $20 or $10 * 3 = $30
- Percentage Discount: Same scenario as above. The discount is offered in percentage here.
- Fixed Price Discount: The discount is offered here as a fixed price discount.
How To Set Up Bulk Pricing In WooCommerce Using YayPricing
You can set bulk pricing in WooCommerce using the YayPricing – WooCommerce Dynamic Pricing & Discounts plugin. The plugin offers the most flexible and dynamic features for creating bulk pricing discounts.
Let’s walk you through the gradual process of creating bulk pricing discounts In WooCommerce. Before starting you need to install and activate the YayPricing plugin. Let’s do the installation.
Install the YayPricing WooCommerce Dynamic Pricing & Discounts Plugin
Login to your WordPress dashboard, navigate down to Plugins —> Add New. Click on Add New.
This will take you to a new window. Upload the YayPricing Zip file and click on Install Now.
Once the installation is done, activate the plugin and access its interface from WooCommerce —> YayPricing.
Do not forget to install and activate WooCommerce to use the YayPricing WooCommerce Dynamic Pricing and Discounts plugin.
YayPricing Bulk Pricing Discount Scenarios In WooCommerce Based On Conditions
You can also create WooCommerce bulk pricing discounts based on several conditions. These conditions are as follows.
- On Cart Subtotal Price
- Cart Quantity
- Is Logged In Customer
- Customer Role
- Specific Customer
The above-mentioned rules and conditions can be applied to the following use cases of products.
- A single specific product.
- Product variation.
- Product categories.
- Product tags.
- Product price.
- Products in stock.
Setting Up Bulk Pricing Percentage Discount On Specific Product
The very first step to creating a bulk pricing discount is to click on Add Rule from the product pricing tab. Next, select the Bulk Pricing Rule from the type of rule drop-down list.
Now, Add Ranges of products and select discount type with discount value.
Let’s take a look at this scenario in the following screenshots.
We have taken the sample scenario as bulk ranges from 2-3, discount type as fixed discount, and percentage discount value as 10%.
Let’s add a filter as product name/is one of/Beanie. Save the changes and enable the rule.
Then you can visit your own store and test the outcome with the selected products.
Similarly, you can create bulk pricing fixed discounts, and fixed price discounts by changing the discount type from the pricing tab.
Setting Up Bulk Pricing Percentage Discount On Product Categories
Set the rule as bulk pricing from the rules drop-down.
Click on Add Ranges and set the product bulk ranges along with percentage discount and value.
Then click on Add Filter and set your desired product categories.
Let’s look at the real-life scenario from the following screenshots.
Setting Up Bulk Pricing Fixed Discount On Cart Subtotal Price Condition
As usual, you need to set the rule as bulk pricing from the rules drop-down.
Click on Add Ranges to set the product bulk ranges with percentage discount and value.
Next click on Add Filter to set the specific single product or you can pick any of the use cases from the drop-down.
Let’s look at the real-life scenario from the following screenshots.
Now from the conditions tab click Add Condition and select any condition from the use cases.
Similarly, you can set up any bulk pricing discount based on conditions using the available use cases.
As always, you can visit the filtered products using an incognito window to test out the recent setup of WooCommerce dynamic pricing and discounts.
Up next, let’s consider the next discount strategy in WooCommerce:
Buy One Get One Free, and also Buy X Get Y.
What is Buy One Get One (BOGO)?
Driving more traffic to your WooCommerce stores is very challenging. Even if you manage to get traffic, then this becomes even more challenging to convert that traffic into a purchase if you do not have a dynamic pricing strategy.
No worries. You can always create several deals using YayPricing Buy One Get One Free (BOGO) deals.
BOGO is a WooCommerce dynamic pricing alternative and strategy by which you can create exciting and attractive deals for your customers. BOGO creates deal rules for products that can be offered free or at a discounted price.
There are three scenarios for a Buy One Get One deal. These are as follows.
– Buy One Get One Free – The usual scenario of this deal would be if you buy one T-shirt, you get another T-shirt free.
– Buy One Get Discount On The Second Item – This scenario would be if you buy one T-shirt, you get a 50% discount on the second item you purchase.
– Buy One Get a Different Product for Free – You can create deals like If you buy a trouser, you get a belt for free.
Why is BOGO Important?
The conversion rate of eCommerce website traffic is very low according to the report “Global online shopper conversion rate 2018-2020” published by Stephanie Chevalier in Statista.
This traffic declines due to the following reasons.
- You do not know what your customers want.
- Have a poor marketing strategy.
- Are targeting the wrong audiences.
- You do not offer discounts and deals.
This can be resolved by applying several different WooCommerce dynamic pricing and discount methods. More than 70% of users in the US believe discounts greatly influence them to make their buying decision.
This means discounts and deals like buy one get one free, buy one get 50% discount on the second purchase really influence customers to purchase products.
BOGO deals can help you to create diverse Buy One Get One Free promotional strategies to overcome low traffic and poor conversion rate. These deals will eventually increase traffic, create a higher conversion rate and generate more revenue.
So, What you can expect from YayPricing Buy One Get One are:
- You can create different dynamic discounts and deals.
- Get more traffic by offering YayPricing BOGO deals.
- Getting more traffic through YayPricing BOGO deals means a high chance of converting traffic into a purchase.
- Finally, your store will be generating more cash flow from new and recurring customers.
How To Create Buy One Get One Free Deal
Let’s create some sample buy one get one deal scenarios based on the offered rules of YayPricing.
Navigate down to WooCommerce and click on YayPricing. This will take you to the plugin interface.
Click On the Add Rule. Select your Buy…Get… rule from the rule drop-down.
Then, select the radio button Get Free Item.
Next, we have to set the Buy Products filter. The filter we have chosen for Buy Products is 1/product name/is one of/Beanie. We have picked the filter 1/product name/is one of/Beanie for the Get Products rule.
Similarly, we can do the above by giving away a different product for free.
Here’s what to expect on the cart page.
- Buy one get one of the same products:
- Buy one get another item for free:
How To Create Buy One Get Discount On The Second Product
You can set the discounts here based on fixed, percentage, and fixed price. Let’s see one sample scenario based on a fixed discount.
Upon selecting Buy…Get… rule from the rule drop-down, select “get the item with discount when buying”.
Next, we have to pick the pricing type. Let’s select the percentage discount and enter a value in the pricing value field.
Now define the Buy Products filter as 1/product name/is one of/Beanie and Get Products filter as 1/product name/is one of/Hoodie with Logo.
Screenshots of the sample scenarios on the cart page are attached herewith for better understanding.
How To Create Buy 3 Get One Free Deal Based On Cart Quantity Condition
Now we will create a conditional discount based on cart quantity. Let’s say you want to offer your customer 1 free product on buying 3 products if and only your customer’s cart quantity becomes 4.
To do this select the Buy…Get… rule from the rule drop-down.
Check the radio button Get Free Item in the next step.
Now set the filter Buy Products. The filter we have set here is 3/product name/is one of/Beanie.
Finally, filter 1/product name/is one of/Beanie we have picked for the Get Products. You can set the condition from the instructions given in the second screenshot.
Sample scenarios are added below for a better explanation.
Conclusion on Conditional Discounts for WooCommerce
WooCommerce Dynamic Pricing has become the decisive factor for WooCommerce store owners to stay ahead of the competition. Offering a customized pricing scheme to customers can certainly boost sales and cash flow.
Thankfully, YayPricing WooCommerce Dynamic Pricing & Discounts offers a bulk pricing discount strategy based on different discount methods and conditions and is one of the best WooCommerce dynamic pricing plugins.
Alternatively, BOGO is one of the most powerful and impactful marketing strategies. As store owners, if you would like to get more traffic with a high conversion rate, and more sales with increased cash flow, then you should execute BOGO.