If you want to be a successful person in digital marketing, you need to be efficient.

Extracting data from images and scanned documents is a necessary task in marketing. However, retyping the data from images and papers using a keyboard is time-consuming and tough.

Is there any solution to get rid of this difficult task? Of course, yes! Optical Character Recognition (OCR) is one of the top tools that has gained popularity recently because of its functions.

With the help of OCR, you can extract text from scanned documents, screenshots, and images, which makes your job simpler and easier.

In this article, we talk about the top 5 advanced OCR tools that will help you in your business.

Let’s start.

What Is OCR?

OCR stands for “Optical Character Recognition.” It is a technology that converts text present in an image into a machine-readable text format.

For example, if you scan a photo, your computer saves the scanned file as an image file. You cannot use a text editor to edit the image, search, or count the words in the image file.

By using the OCR tool, you can convert this image to text, which can then be copied or modified. 

Best OCR Tools for Digital Marketing

There are a lot of OCR tools in the market. Each one has its unique features and qualities. After testing multiple OCR tools, We have listed the 5 best OCR tools for digital marketing. 

JPG to Text

The JPG image to text converter is a tool that converts images into editable text.

The JPG image to text converter tool converts images into editable text. When you upload the picture to this tool, it will begin to analyze the picture’s words and turn them into readable text.

It is one of the quickest online converter tools, and it is free to use. The JPG Converter makes all of your management tasks simple and easy. 

The process of doing business becomes faster because digital data access is faster for companies. This tool can reduce mistakes, deletions, and manual functions of businesses during data management.

This converter manipulates, interprets, saves, and converts data. Errors could occur with manual entry; therefore, OCR is preferred for converting images into text.

With the JPG to Text Converter, businesses could efficiently scan documents and build a database of organic data about their clients. 

Features:

  • This tool can extract the text even from low-resolution images.
  • No installation is required to use this tool.
  • It is free and easy to use.

Nanonets

Nanonets offers a wide range of features and tools that can help in digital marketing.

Nanonets is a company that uses artificial intelligence (AI) for document processing, object detection, and optical character recognition (OCR).

This technology automates data extraction from various types of documents, such as invoices, receipts, forms, and IDs, by using machine learning algorithms.

This can be particularly useful for businesses that want to organize their document management processes. This tool is also useful for those who want to reduce their manual data entry efforts.

By using AI, you can extract data from documents and images, and your employees will have more time to focus on higher-value tasks instead of spending hours entering data by hand. 

This platform offers a wide range of features and tools that can help in digital marketing. One of its most important features is its advanced document classification and extraction capabilities. 

Features:

  • This tool provides extraction in real-time. 
  • This tool uses OCR to extract data from various documents, even those without a standard format. 
  • It is simple to use, and the cost is very low.

Adobe Acrobat

Adobe Acrobat is an OCR software that helps you extract text from images and convert scanned documents into PDF files.

Adobe Acrobat is an OCR software that helps you extract text from images and convert scanned documents into PDF files that can be edited. It provides a complete PDF solution for any device.

You can create and edit PDFs and convert PDF files to Microsoft Office formats and JPGs. You can also share PDFs directly from Pro DC. Adobe Acrobat recognizes your text, matches your font, and converts the PDF into that font.

The OCR offers multiple features like text recognition, adding comments, page reordering, and combining files. You can rotate, delete, or crop the pages. Pro DC helps you share files in a protected format for comments and comparison.

It also allows you to remove passwords from protected PDFs and collect feedback from multiple people in one file.

Features:

  • This tool lets you make notes and give feedback on documents.
  • To limit who can access or make changes to files, you can use password security and permissions.
  • It recognizes the text’s font and matches it with the output font. 

Abbyy

Abbyy FineReader is an OCR software that can convert scanned documents, PDF files, and images into editable and searchable formats.

Abbyy FineReader is an OCR software that is used to convert scanned documents, PDF files, and images into editable and searchable formats. It supports over 200 languages.

This tool recognizes the text and converts the document accurately. It converts the document into Microsoft Word, Excel, PowerPoint, etc. 

This tool saves a lot of time for digital marketers because it works by saving the details from the scan into a readable document.

In addition to this, Abbyy contains a large number of character recognition technologies, such as texts printed by machine. Abbyy also offers barcode recognition and hand-printed texts in a maximum of OCR languages.

It further allows you to correct paragraphs and sentences and even fix the layout of the documents.

Features:

  • This tool offers every recognition technique needed for data extraction, handwritten text, and machine text.
  • It completes all your tasks with a single click using batch processing.
  • Through this tool, users can store large amounts of documents very efficiently.

Rossum

Rossum is a tool that extract data from both structured and unstructured documents.

Rossum is a clever “plug-and-play” tool that helps businesses extract data from both structured and unstructured documents. Rossum extracts data by using artificial intelligence (AI).

This tool uses many advanced algorithms to extract data from various types of documents, such as invoices and contracts, accurately. 

Rossum does not directly play a role in digital marketing, but indirectly, it contributes to a digital marketing strategy by speeding up back-office processes. 

Features:

  • This tool can scan invoices and extract important data.
  • It scans the document using AI.

What OCR Tools Can Do for Your Digital Marketing

Optical Character Recognition (OCR) technology is an important part of digital marketing because it lets companies turn printed text into digital resources that can be edited and searched.

This technology speeds up tasks like entering data, managing documents, and making content, which saves time and resources.

Scanned documents, images, and PDFs can also give you useful information with OCR tools, which can help you make marketing plans.

Here are some of the key benefits of OCR tools in digital marketing:

Enhanced Productivity

OCR tools are changing digital marketing by turning JPG images into Word files that can extract and edit data quickly.

They make it easy for marketers to quickly get text out of images and send it to different channels without transcribing it.

This speeds up the process of making content, gets rid of boring tasks, and frees up teams to focus on strategies and creativity.

This helps marketers better use their resources, which increases efficiency and lets them focus more on creative projects.

Better User Experience

In digital marketing, OCR technology is used to improve the customer experience by turning image-based materials into text that can be edited.

This process makes it easier to get to, find, and send information, which speeds up the delivery of information.

This technology also makes it easier to find your audience, builds stronger connections, and raises your satisfaction.

Businesses can better understand their target audience, build stronger relationships with them, and ultimately make customers happier by giving them customized content.

This leads to higher profits and market success.

Less Mistakes in Data

The OCR technology is a powerful tool that can accurately extract text from images.

By automatically recognizing and converting JPG text into formats like Word, it gets rid of human error and boosts the credibility of marketing activities.

Clearing up any confusion will make marketing activities more believable and reliable. There are fewer mistakes, so companies can send out error-free materials on time, which makes customers happier and more loyal.

So, using OCR technology in marketing activities is very helpful for companies because it increases accuracy, credibility, and efficiency.

Easy Data Analysis

Businesses can analyze data more quickly with OCR technology, which makes it easier to keep track of consumer habits, preferences, and trends.

Turning image-based materials into editable text lets businesses quickly find useful information and make decisions based on data to improve their marketing strategies.

Businesses can also personalize their messages to customers with this technology, which makes them more interested and increases the number of sales.

Saving Money

Businesses can save money on digital marketing by using OCR technology. It automatically extracts text from images, so you do not need to hire someone to do it by hand.

For marketing campaigns, this saves time, lowers costs, and works out better overall. Converting JPG images to text formats streamlines processes enhances resource allocation, and lowers overhead costs.

Businesses can move resources to other important areas because OCR technology is so cost-effective. This makes digital marketing more profitable.

By using OCR technology in digital marketing, companies can be more productive and efficient financially.

Conclusion

Optical Character Recognition (OCR) technology is useful for digital marketers because it automatically pulls data from scanned documents and images.

This article looked at five advanced OCR tools, each of which is useful for different tasks:

  • JPG to Text for free and easy online conversion.
  • Nanonets for AI-powered document processing.
  • Adobe Acrobat for full PDF editing with OCR.
  • Abbyy FineReader for accurate language conversions.
  • Rossum for AI-powered data extraction from invoices and contracts.

Digital marketers can speed up their work, reduce mistakes made when entering data by hand, and spend more time on strategic marketing projects by using OCR tools.

About the Author

WP Webify

WP Webify

Editorial Staff at WP Webify is a team of WordPress experts led by Peter Nilsson. Peter Nilsson is the founder of WP Webify. He is a big fan of WordPress and loves to write about WordPress.

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