Meta keywords are like a tiny note you hide in your website code. Years ago, search engines read that note and used it to understand your page. People stuffed it with every keyword they could imagine. Then search engines got smarter. The note became mostly useless.

TLDR: Meta keywords do not matter for Google SEO today. You can separate them with commas, but it will not help you rank higher. Most major search engines ignore them because they were abused for years. Spend your time on great content, titles, descriptions, and helpful pages instead.

What Are Meta Keywords?

Meta keywords are a type of meta tag. A meta tag is a small piece of code placed in the head section of a web page.

It looks like this:

<meta name="keywords" content="coffee beans, best coffee, espresso tips">

The words inside the content part are the keywords. They are usually separated by commas.

So yes, the “meta keywords commas” part is real. Commas are the normal way to split each keyword or phrase.

For example:

  • Correct: red shoes, running shoes, gym shoes
  • Messy: red shoes running shoes gym shoes
  • Too much: shoes, red shoes, best red shoes, cheap red shoes, buy red shoes, red sneakers, sneaker shoes, shoes shoe shoes

That last one looks like a keyword smoothie. Search engines do not want to drink it.

Search Engine Market Share 2023

Do Meta Keywords Still Matter?

For Google, the answer is simple: no.

Google has said it does not use the meta keywords tag for ranking web pages. That means adding keywords there will not push your page up the search results.

Could another search engine use them? Maybe in tiny ways. Some smaller systems or old site search tools may still look at them. But for modern SEO, they are not important.

Think of meta keywords like an old floppy disk. It once had a job. It may still exist in a drawer. But you are not running your business on it.

Why Did Search Engines Stop Using Them?

Because people got greedy. Very greedy.

In the old days, website owners could add a big list of keywords to a page. Search engines would read that list. So people started adding words that did not belong.

A page about dog shampoo might include:

  • celebrity gossip
  • free money
  • cheap flights
  • pizza near me
  • best lawyer

Why? Because those terms got traffic.

This made search results worse. Users searched for one thing and found odd, spammy pages. Search engines had to fix that. So they stopped trusting meta keywords.

Now search engines look at better signals. They study your visible content. They read your page title. They check links. They measure usefulness. They try to understand meaning, not just keyword lists.

Should You Still Add Meta Keywords?

In most cases, no.

They will not help your Google rankings. They can waste time. They can also show competitors what keywords you are targeting if they view your page source.

That is like leaving your recipe on the kitchen counter during a cooking contest.

However, there are a few cases where meta keywords may still appear:

  • Old websites: Some older sites still have them from years ago.
  • Internal search tools: A company site may use them for its own search feature.
  • Some content systems: Certain platforms still include a field for them.
  • Special databases: Some private tools may read keyword tags for sorting content.

If your system uses them internally, fine. Use them neatly. But do not expect SEO magic.

a white rectangular object with a screen old computer floppy disk website code retro technology

How Should You Use Commas in Meta Keywords?

If you must use meta keywords, keep them clean.

Use commas between each keyword or phrase. Do not use hundreds of words. Do not repeat the same idea ten times.

Here is a simple example:

<meta name="keywords" content="garden tools, pruning shears, backyard gardening">

This is clear. It is short. It is not trying to game the system.

Here is a bad example:

<meta name="keywords" content="garden tools, tools, best tools, cheap tools, buy tools, garden, gardening, backyard, backyard tools, best garden tools, amazing garden tools">

This is noisy. It feels desperate. It is the SEO version of shouting in a library.

What Matters More Than Meta Keywords?

Many things matter more. Much more.

Start with your title tag. This is the clickable title that often appears in search results. It should be clear and useful.

Example:

<title>How to Choose Garden Tools for Beginners</title>

Next, write a strong meta description. This does not directly guarantee rankings, but it can help people decide to click.

Example:

<meta name="description" content="Learn how to choose simple garden tools for beginners, including gloves, shears, trowels, and watering cans.">

Then focus on your actual page content. This is the big one.

Your page should answer real questions. It should be easy to read. It should match what people searched for. It should not feel like a robot wrote it while drinking twelve espressos.

Use headings. Use short paragraphs. Add examples. Add images when helpful. Make the page pleasant.

A Simple SEO Checklist

Instead of worrying about meta keywords, use this checklist:

  • Write a clear page title.
  • Create a helpful meta description.
  • Use one main topic per page.
  • Answer the searcher’s question early.
  • Use natural keywords in the content.
  • Add useful headings.
  • Make the page fast.
  • Make it mobile friendly.
  • Link to related pages on your site.
  • Keep content fresh and accurate.

This list will do more for SEO than a meta keywords tag ever will.

three men sitting while using laptops and watching man beside whiteboard sales pipeline outreach strategy team collaboration

Do Keywords Still Matter at All?

Yes. Keywords still matter. But not in the old “stuff them everywhere” way.

Keywords help you understand what people want. They show the language your audience uses. They help you plan pages, headings, and answers.

But search engines are now better at context. They know that “best running shoes” and “top sneakers for jogging” are related. You do not need to repeat the same phrase 47 times.

Use keywords like seasoning. A little helps. Too much ruins the soup.

What About Competitors Using Meta Keywords?

You may peek at a competitor’s code and see meta keywords. Do not panic.

That does not mean they are winning because of those tags. They may rank well because they have better content, stronger links, a trusted brand, or a faster site.

Meta keywords are usually just leftovers. Like a dusty treadmill in the garage. It exists. It does not mean anyone is using it.

Final Answer: Should You Care?

You should understand meta keywords. But you do not need to obsess over them.

If your website has them, they are probably harmless if used lightly. If your website does not have them, you are not missing out on Google traffic.

The comma rule is easy. If you use meta keywords, separate phrases with commas. Keep the list short. Keep it honest.

But the real win is better content. Help people. Be clear. Make pages that answer questions. That is what modern SEO rewards.

Meta keywords had their moment. That moment has passed. The commas can stay in the museum with floppy disks, dial up internet, and guestbooks. Your time is better spent making pages people actually love.

About the Author

WP Webify

WP Webify

Editorial Staff at WP Webify is a team of WordPress experts led by Peter Nilsson. Peter Nilsson is the founder of WP Webify. He is a big fan of WordPress and loves to write about WordPress.

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